In this video, M. R. Hari introduces Mr Ambrose who shares his unique concept about living close to Nature, about farming, food self-sufficiency, farmers collectives, value addition in farming, recycling of resources and so on. Mr Ambrose believes that technology should not grow at the cost of human labour, or serve to make the rich minority richer. He believes that the people of Kerala who are almost exclusively consumerist, have to change, become producers too, and take interest in manufacturing value-added products as well. His enterprise named Farmers Share makes value-added products from gooseberry, seasonal fruits and even hibiscus.
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